Wednesday, 13 March 2019

Cinematography + Homework

Cinematography


Cinematography features-

Camera Shots 
Camera Angles 
Camera Movements
Lighting 


Low angle  allows viewer to sympathise 

High angle emphasizes the fear

Lighting


Key Light: Main light on which placement of all others is based. Usually the brightest.

Fill Light: Fills in the shadows created by key light. Eliminates dark shadows on the subject.

Back Light: Illuminates the back of the subject to create three dimensions. Subject will pop out from the background.

Background Light: Illuminates the background of the scene. Otherwise the subject will be well-lit on a dark set

The main point of the 4 point lighting system is to simulate 'natural' light and to replicate the lighting of any given.


High Key Lighting-
Bright surrounding light.
Does not create emotion or tension
Used for fashion shoots more and in non-fiction
Highlights colour, especially bright colours

Advantages-
Dont have to move lights
Saves money
Economical


Low Key Lighting
Eliminates fill light
Much bigger contrast between light and darkness
Creates mood/tension

Disadvantage-
Time Consuming having to move lights


1/2/2019

High and Low Key Lighting


High Key lighting 


Image result for harry potter kings cross heaven In this scene high key lighting is used to make the scene look pure and clean signifying heaven or some place like that, also the use of many light removes all shadows to create a sense of safety and no evil around as shadows can connote to evil and danger, further letting the viewer know they are in a mystical place or heaven.


500 days with summer - The high key lighting used in this still image illuminates the background eliminating the back ground of the buildings, this gives the scenes of their own bubble in a world showing how nothing can interfere with their lives. However it could show how blurred they are from reality thinking that they cant be touched foreshadowing the eventual brake-up. 

Low Key Lighting 


Guardians Of The Galaxy - The use of low key lighting in this scene illuminates half of Thanos' face signifying how he is having to make a decision which he is split on giving him ambiguous motives.


The Exorcist- The use of low key lighting in this scene shows the priest from the back where he is a silhouette which signifies that he may have a dark past, also the house is fully surrounded in shadows which connotes that the house has an evil spirit. The lamp above the priest give him the sense of holy which is providing light to the house



Camera Shot 

A camera shot is the amount of space that is seen n one shot of frame. Camera shots are used to demonstrate different aspects of a film's setting, characters and themes. As a result, camera shots are very important in shaping meaning in a film.

Types of camera shots: 
Establishing Shot
Wide Shot
Mid Shot (Cowboy Shot)
Medium Close Up
Close Up
Extreme close up
Over the shoulder

Each of these sots is used for a different purpose and provides and provides the viewer a meaning.


Camera Angles

Camera angles also play an important part in the cinematography


Types of camera angles:
Birds eye view
Worms eye view
Low angle
High angle 
Eye level
Dutch Tilt 10


Cuts and Transitions (Homework)


Explain what the cuts or transition is 
Explain why its used
An examples from films or TV



Cut - A cut is where a camera angle is changed to a different camera angle
Its used to give the viewer another perspective on the seen 
Its used in almost every movie

Fade to/ From black- Transition from another scene or camera angle but more smoothly than a cut 
Its used to slow down the movie and give the viewer more time
Its also used in every movie

Wipe - Where one scene is replaced by another shot by sliding across the screen
Its used to show that the scene is in a different place
















Dissolve - Transition where one scene covers another slowly fading over it
It can be used to show time has passed or there is similarities between the 2 characters


Whip Pan - Where the pan shot transitions so fast that blurs appear 
Used to show the passage of time or fast paced action 


Cutaways - Interruption of a scene 
Surprise the viewer with a different scene and  can give the viewer insight to a characters thoughts


Image result for family guy iraq lobster

Jump Cut - 
n which two sequential shots of the same subject are taken from camera positions that vary only slightly if at all.
This type of edit gives the effect of jumping forwards in time.


Cutting an action - 
Where the camera is moved as action happens
speeds up the scene and can cut of gruesome parts.











Cross Out - 


Graphic match or match out - graphic match (as opposed to a graphic contrast or collision) occurs when the shapes, colors and/or overall movement of two shots match in composition
Allows for a smooth transition between two transitions
















J-Cut - J cut is a variant of a split edit film editing technique in which the audio from a following scene overlaps the picture from the preceding scene
Allow an editor break a conversation and create a more natural flow
Most movies use in general conversations and can be used for flashbacks/dreams


L-Cut -An L cut is a variant of a split edit film editing technique in which the audio from preceding scene overlaps the picture from the following scene
Allow an editor break a conversation and create a more natural flow.
Most movies use in general conversations and can be used for flashbacks/dreams

























Monday, 26 November 2018

Advertisements Analysis


The image shows a revolver with cigarettes loaded in as ammo. The connotations of the gun show how cigarettes kills. It will remind people when they pull a cigarette it is like loading a gun,  and after enough it will you, showing the lethality of a cigarette. The gun is also a revolver which may remind people of the game Russian Roulette presenting smoking as a gamble that may kill you.





The advertisement depicts Marylyn Monroe in a bright sparkling dress drinking a CocaCola. The use of the colour red presents passion and love making people relate coke with that. They also grey scale everything apart from the red highlighting the red further emphasizing the meanings.









The photo depicts a snake aboutto attack a person that is googling how to dodge a snakebite.
The use of the snake make people think of venom and danger also they show the colour green much more than any colour which has connotations of venom and brightly coloured snakes are usually dangerous.
















Music Video Analysis



Plug Walk - Rich The Kid


Rich the Kid shot the video within and around an RV that is actually a meth lab in the middle of a desert, an ode to the plot of Netflix hit series "Breaking Bad". While Rich the Kid is working away in in his lab coat with beakers chemicals, a UFO hovers outside dropping off his extraterrestrial friend. The alien is a vine famous alien LilMayo. The pair then produce meth, smoke weed and find some hot desert girls wearing a Calvin Klein bra and knickers. They then continue to relish in the wealth, showing off the jewelry and dancing with the models.


Eastenders

Eastenders Clip




This clip from Eastenders features multiple stereotypes of different people in a pub. The first central stereotype is that they are all in pub which is often the central place in a typical British soap opera town. It features the typical middle age man/husband with a problem solving it out in a pub. The then typical nosy old woman comes in to the scene eventually the woman ends up hitting the old woman.

There are several stereotypes in this scene one of the central stereotypes is that it is set in a pub which is usually the central theme in a British soap opera. The pub is often the main feature where many events happen in the town.

The man in the clip is also having some kind of problem, this is typical in a British soap opera as there is a typical middle aged man have a crisis and resolving it in a pub with a drink.

The 3rd stereotype is the old woman that is often in British soap operas. The old woman is usually nosy and getting in everyone's business 




News Representations

News



In this news video breaking news is frequently repeated on the screen emphasizing the emergency and urgency of the story also it features video of the chaos from social media on a phone presenting the scean as chaotic and urgent. The news anchor is also frequently looking down at papers on the desk show the urgency and how they were unprepared for an event

Wednesday, 3 October 2018

Film Poste Reviews

Film Poster Analysis

The Conjuring

1) "from the director of" is a way of getting fans of a certain movie to be attracted to yours.

2) "Conjuring"  Definition: The performance of tricks which are seemingly magical, typically involving sleight of hand.

3) Font is slick and fits in with the colour black giving a eerie feeling

4) The image of a noose in a film poster is eerie and normally associated with suicide and death and is in the middle of the screen.

5) The house is in the middle at the back surrounded by fog making the house mysterious and like its hiding some thing.

6) The shadow of the child is floating like the body is hanging from the noose 


7)  The Billing block is typical of a film poster as it promote the creators of the movie




Scream

1) The top of the poster feature the creators names which is typical of a poster for a film

2) The main image of the poster look like a knife swell as being the mask of the main killer.

3) The blood on the knife i fresh and looks as if it has only just been placed there.

4) The black background is typical of a horror film as it creates a sense of evilness.

5) The billing block features the creators names which is typical for a poster of a movie








Sinister


1) The producers names of other horror and physiological movies therefore we can expect a similar connections as well as several other conventions from other movies.

2) The focal point of the poster is the word sinister the font is typically creepy and plays on the title "sinister" presenting the reader with a supernatural feeling. This text colour contrasts with the back of the wall making it stand out to the reader.

3) The main selling point of the poster is equally disturbing and typically terrifying. The image depicts and angry pair of demonic eyes. This goes along with the tag line "once he sees you you can't be saved" The image is drawn by blood which makes it even more disturbing and blood is typical of a horror movies.

4) The character in the poster is anonymous which may be to emphasise his or her feelings and emotions that they are non-existence.

5) The uses of a little girl may be to show that she is weak and vunerable but also innocent which contrasts with the blood that is being dragged along the walls










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Tuesday, 11 September 2018

JoshBlackMediaBTEC

Platform: Interactive

Game: Fortnite

Target Audience: Kids and above, mostly boys as it features guns and action.

Fun and Interactive that allows you to escape the real world. It is a Battle Royale where you have to build and heal to survive and reach the last spot. It involves intense build battles where only the better builder will survive.It features epic skins and emotes which allows you to flex on other people when you beat them.





Platform: Interactive

Game: Minecraft

Target Audience: Kids up to 16, They will be creative and imaginative as the game features almost unlimited possibility

Fun and a unlimited sandbox world where you build, destroy and kill mobs in your world.The game features a multiplayer mode where you can explore your wold with multiple friends. It all so has lots of replay ability.






Platform: Visual / Audio


Movie: Shrek

Target Audience: Kids and parents with children. It's family friendly

Allows people to social and chill with other people. The beautiful princess of Far Far Away, she transforms into an ogre every night when the sun sets. Rescued by Shrek and eventually falls in love with him. Quirky, blunt, and multi talented, she is not an ordinary princess. It's imaginative and escapes reality it also features funny jokes and a princess in despair.






Platform: Visual/Audio

Movie: Avengers: Infinity War

Target audience: 13-30. It has action romance and future sc-fi allowing everyone to be interested. There is also quite a few female actors that

 Action packed with multiple events keeping you interested and immersed in all of the action. There is multiple deaths, Big choices and Disagreements between people creating multiple outcomes allowing people to debate the upcoming sequel to the Avengers.










Platform: Published

NewsPaper: The Guardian

Target Audience: They Target an educated, middle-class, left-leaning, 18+ audience.

76% of Guardian Select UK Audience are Progressive, who are affluent forward-looking individuals, curious about the world and embrace change and technology.



Platform: Published
Image result for daily mail
Newspaper: The Daily Mail

Target Audience: They target an audience of 18+ right Leaning Middle-class People.

Aimed towards right sided, forward looking individuals that have a right sided view.