Mythologys

 Media Mythologies

Media Myths are commonly held beliefs, and they are used frequently to create a meaning in advertising.

Anchoring

Anchoring is where a image has a caption under neath it to "anchor it". If it doesn't have a caption the image could have multiple meanings.

Bleach Advert

The advertisement for a advert for bleach I would give of key messages such as Strength and power and present it with a super hero like superman this image has connotation which would give the audience a key message that it is super and the strongest bleach. Freshness, Cleanliness would be presented through the colour white or a shiny new appliance showing the strength of the bleach

Toothpaste

 In this advert the use of a train represents how the toothpaste is fast acting. Words such as "leave" anchor the image down emphasizing how you leave the bleeding gums behind. Also the particle effect on the word behind also emphasis how you are

leaving the bad thing behind.

Shampoo

     The use of the popular football player attracts more male demographics as people may aspire to be like messi